leadership

Lauren has advised 30+ Fortune 500 consumer brands during her 25+ years as a business consultant grounded in data, marketing research, and business intelligence technology. 

Her project advisory work has included blue sky innovation and business opportunity identication/ ROI evaluation, brand and product portfolio optimization, new brand/product development, business partner identification/management/ deep collaboration, business intelligece technology design/adaptation/optimization, plus full brand chain to market and consumer path-to-purchase executional planning and implementation. In addition, she has advised sales strategy and tactics (pricing, promotion, merchandising) in category management projects with every major U.S. grocery retailer. 

Lauren's employers and clients have spanned numerous industries - consumer packaged goods (CPG), grocery retail, home improvement and online retail, strategic and tactical advertising/GTM execution agencies, CPG brokerage, telecommunications, logistics, pharmaceutical, health insurance, property insurance, natural products, nonprofits, and government agencies.

Other:

MBA in Entrepreneurship & Marketing from 

The University of Texas McCombs School of Business

RIVA-certified qualitative research moderator & facilitator

U.S. Hispanic subcultures expert & marketing consultant

Award-winning brand and advertising strategist/innovator

Coca-Cola (Minute Maid), Mars, Inc. (Uncle Ben's, Pedigree, Whiskas)., Publicis (Nestle - Hot Pockets, Buitoni, Juicy Juice), Whole Foods online and in-store (including London store), AT&T, State Farm, US EPA, Honda, UPS, Ingredion, Pepsico, PPG, Lowe's online, Home Depot online and in-store, Blue Cross/Blue Shield online, Albertson's online, Univision, Tecate, Foundation Fighting Blindness, Cialis, GsK/Pfizer, and Winland Foods (14 major pasta brands), and various small nonprofits.

Lauren: "Past experience doesn't qualify anyone to be an advisor. 

As a professional learner, my expertise lies mainly in entering a new project and client environment as a freshman, curious and eager to ask informed questions (experience and preparation help here), listen, and investigate appropriately. 

Collaboration with stakeholders throughout the process is essential.

I'm extremely grateful for the zigzag path my career has taken.

It has prepared me to take a holistic and systematic approach to helping my stakeholders navigate complex organizational processes and ecosystems.

This winding career path has allowed me to get to know 

so many diverse and wonderful people. 

Collaboration to solve complex challenges and pursue opportunities is my favorite way to share whatever personal advantages I have been blessed with."